Iraqi by heritage, Swedish by upbringing, and now based in Dubai, I bring a layered cultural perspective that shapes the way I design. With a background in Information Technology, I bridge the technical and the human—translating complex systems into intuitive digital experiences.

My design philosophy centers on clarity, empathy, and purpose: every screen is a story, every interaction intentional. I’ve led product design across UX, UI, brand strategy, and art direction, building interfaces that balance logic with emotion and minimalism with impact.

Beyond work, I find inspiration in brutalist architecture, vintage typefaces, and the discipline of organizing design systems as much as I do in experimenting with cooking and culture. Calm yet opinionated, I approach design as both craft and strategy, always with the belief that everything is UX, even the waiting screen.